Thursday, September 7

Long Tail: Google's News Archive

The launch of the Google News Archive this week brings renewed interest in the Long Tail of news. To date the only way to search news archives has been to visit a particular brand or subscribe to one of the information providers (Factiva, etc).

Google's main search engine is a poor way to find such content. So the news archive is good news for making more content accessible and in driving more eye-balls to media owners who themselves value what's in the vaults.

I'd like to hear what Chris Anderson (Long Tail) makes of it. I may ask him.

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