My old and fast becoming obsolete Xbox just got a new lease of life. With the help of some far more technical friends, they converted it into an ass-kicking multimedia centre. The latest free software brings the old Xbox up-to date.
The latest headlines from the BBC (RSS) stream across the screen. It hooks up to my PC's hard-drive to play MP3s, Video's, Photo's, ShoutCast internet Radio. And emulators let it run almost every classic PC/Console game ever made with the click of a button.
The latest discovery on this (x)box is a catalogue of plugins for watching webTV and social media sites. Navigate and watch YouTube videos, line up your favourite music videos or watch TV stations from Beijing, Baghdad to Canada and Argentina. (The Burkina Faso (Africa) station isn't so good.)
It's easy to dismiss this stuff as 'geek-ism'. But if your in our business, you'll see it as the near future. This type of open platform is a threat to Sky, Cable and a $70 Billion TV advertising industry built on pumping what they want into your home. It gives the station or even the programme maker a way to go direct and bypass doing deals with a network, satellite or cable franchise. Most importantly, it gives you complete control over your home entertainment.
And the advertising within the station will be served by smart companies that can index and search the content, and serve the most appropriate ads around the programming. See Sky Signs Up Google
1 x Broadband Internet Connection
1 x XBOX
1 x TechMod Geek
1 x XBOX ModChip
1 x Open Source Dashboard
1 x DVR/PC Card [optional]
Take one old (circa 2001) Xbox, wire it into your home-router. Plugin a ModChip, to make it customisable, and simply download one of the many Open Source dashboards (XBMC
, Evolution X
). Juice it up with some of Farraday's finest and off you go.
Read "Disruption: IPTV control or freedom
Labels: iptv webtv xbox sky advertising media internet